Here we introduce to you a brief comparison of a national and international banking companies.
BHD LEON AND BANK OF AMERICA
Describe the major customer acquisition techniques and describe how these organizations carry out campaigns with this objective. If they don’t execute these types of campaigns, then provide suggestions on how they could do this.
Describe the services of an ad serving company and explain their method of targeting ads. For the Dominican company, would you suggest that they advertise online using an ad serving company, pay per click ads, or instead advertise on Facebook or another social media platform? Explain your recommendations. For the other two companies, investigate what type of online advertising and/or search engine marketing campaigns they have.
Advancement serving organizations are organizations that give the innovation and administration that places notices on sites. They give programming to sites and promoters to serve ads, tally them, pick the ads that will make the site or promoter most cash, and screen advancement of distinctive publicizing battles. Advertisement serving organizations have distinctive systems for targeting their ads which are:
Macy’s: Macy’s is focused on making entertain and innovative promoting comercials or ads that will represent their values and purposes to their customers. The way that Macy’s is retaining their clients by their M.O.M strategy is making them to keep positioned at the top 5 of the retail market. Whether through interpersonal organizations, versatile applications or computerized telecast mediums, Macy’s is making their customer feel the experience of being part of the Macy’s Family. With customers investing and spending more time on the web Macy’s is taking this in their advantage by making their ads more attractive and use it to influence their customers. I think Macy’s is implementing very good strategies in order to keep growing and taking a good view from their customers.
American Airlines: American Airlines is running a new advertising campaign highlighting its decades of service on these routes. In addition to travelers from the entertainment business, American is also attempting to reach those in the innovative business, “Wall Street types,” and “people we normally target for corporate sales. Digital advertising includes three 15-second videos, all featuring vintage black and white movies of American’s transcontinental service juxtaposed with their 2014 shading counterparts.
Farmacia Carol: they use their online network to receive queries, to inform what they have been doing in the country and as for social media marketing I suggest Farmacia Carol should enhance more and start making more social media and online ads for example in Facebook in order to call the attention of the customers they don’t have.
Describe the steps involved in developing an email campaign and explain how each organization is performing these activities.
1. Know Your Audience: Creating a successful email marketing campaign starts with defining your readers. Take some time to take a seat and really determine who will be reading the emails you will be sending.
2. Create a Content Plan: Once you have identified your audience next you must develop the actual content for your emails. This step is crucial so take your time and consider exactly what message you want to send and how you want to convey it. One of the hardest things for most new email marketers is concocting what to write about.
3. Choose a Delivery Rate: Since you have content and a plan, concocting a delivery rate is the next step. Best practices suggest, don’t send your correspondence too frequently as that may be off-putting to both current and potential customers.
4. Setup Your Email Account and Email Marketing Provider: Since you have content and a plan, concocting a delivery rate is the next step. Best practices suggest, don’t send your correspondence too frequently as that may be off-putting to both current and potential customers.
5. Build Your List: As you begin your email marketing a continual goal ought to be to assemble your list, grabbing as many interested subscribers as possible. There are numerous ways to do this depending on your audience, for example, Opt-In forms embedded into your website, or as a pop-up. You can also utilize social media and other channels of advancement to increase your subscribers.
6. Track Results & Make Adjustments: Once you have complied your email list and sent out your email marketing organization, now is the right time to monitor your success. Be sure to be watchful of your headlines, content and timing. These are all factors that can have a major impact on your email campaign.
Explain the elements of developing a social media marketing strategy and describe what social media platforms the organizations are using and how they are engaging with their target audience.
-Macy’s and American Airlines: Macy’s and American Airlines are throughout all the social Media and what they look forward with these is not to bring more customers and keep the ones they have but also to interact with them and bring them a good experience of the company or business. Macy’s and American Airlines social Media Platforms are:
-Farmacia Carol: uses the social media in order to keep their customers and bring new customers that are in the competitions hand because their main objective is to become the #1 in the market of the Dominican Republic. Farmacia Carol Social Media Platforms are:
In addition, for each example make sure to identify their target market; objective of the campaigns, and evaluate the design and execution of the online ads, email messages and social media presence.
A) Describe the major customer acquisition techniques and describe how these organizations carry out campaigns with this objective. If they don’t execute these types of campaigns, then provide suggestions on how they could do this.
-Email promotions: helps improve the business relationship with the customer and it is very important for any online business success and any marketing strategy.
-Online advertising: are paid ads that publishers post on their websites to make them published your service or content, also attracts more traffic to your site but sometimes it can become really expensive.
-Search engine marketing: its purpose is to promote websites that according to your searching engine it would increase their visibility in your search result page
-Social marketing media: is the procedure of picking up site activity or consideration through online networking destinations
-Affiliated programs: Program that includes two or more companies that work in conjunction to give a certain level of advantage to one another
-Portal deals: an extraordinary approach to getting your best advertising materials into deals’ hands.
-Viral marketing (Word-of-mouth): A type of marketing that is done voluntarily by the clients of the advertising company.
-Offline advertising and promotion: this was implemented to mass media that implemented commercial messages to big audiences.
-Events and public relations: is the act of dealing with the spread of information of a product, service, etc. between an individual or an association and customers.
This company is one of the biggest clothing stores in the U.S, this company has most of the techniques mention before, they have made a major advance through marketing and you can find them in almost every social media.They are keeping up with their clients and always offering new stuff through emails, also providing events and promotion for their customers.
This company has a made an impact in women’s daily live and their approach to the public has been great in the past few years. This company has offered most of the techniques stated before and they are always in touch with their clients, sending coupons or online discount in order for people to purchased and make customer feel part of their Brand as well.
Bank BHD Leon
Many banks have followed their lead; this company is a very good example of how marketing has to be done in an effective way in our country. This bank was the first of many to implement a credit card for the needs of women and they keep adding new things to their promotional market. I believe that they have implemented all the techniques above very effectively.
B) Describe the services of an ad serving company and explain their method of targeting ads. For the Dominican company, would you suggest that they advertise online using an ad serving company, pay per click ads, or instead advertise on Facebook or another social media platform? Explain your recommendations. For the other two companies, investigate what type of online advertising and/or search engine marketing campaigns they have.
-The services of an ad serving company is an important activity of third-party marketing services firms that match an advertiser’s need for targeted ad placement with a Publisher need for revenue-generating ad son its site.
-Method of targeting ads:
Bank BHD Leon:
Actually this company amaze me with their marketing provide to the public, this is because they have applied all the marketing features to their company there is not even one resource I could think of which they don’t have. One of the things that I think they should implement more is the ad, which I believe I haven’t seen much of them.
-Social Media: Facebook, twitter, YouTube, Pinterest, Instagram
-Internet marketing: Google ad words (Exchange old for new), search engine marketing (Google, yahoo, bing)
-Mobile marketing: app development
-Social Media: Facebook, twitter, YouTube, Pinterest, Instagram
-Mobile marketing: app development
-Offline marketing: TV and radio ads
C) Describe the steps involved in developing an email campaign and explain how each organization is performing these activities.
–Profile and segment list: the customer database should have data, the volume of which grows over time that allows a descriptive profile or segmentation analysis that produces typical demographic or lifestyle segments.
–Establish a communication Schedule: the case of sending emails makes it tempting to send an email whenever the firm feels like it.
–Developed specific program objective: each mailing should have its own specified target segment and specific objectives.
–Write compelling copy: email copy should be only as long as it’s necessary to convince the recipient to take the desired action.
–Structure your email to be received and opened: in their effort to control spam, ISPS has setup filters in an attempt to remove the offenders.
–Create links to further information: the website must be examined to ensure that it is ready to receive visitors from the email.
–Make it easy to readers to take action: marketers need to specify what it is they want recipients to do after recipients click-through to the site.
–Test and revise the email: important things to test include the preheader, subject line and the offer. A test can be mailed to only a selected segment of the target list.
–Measure results: results will also include maintenance issues like bounce backs and unsubscribes. Detailed reporting is usually available with most email service providers.
–Integrate learning into the next email program: most organizations today will find themselves doing another email campaign rather quickly.
Forever 21, Victoria’s Secret, and BHD Leon are companies that know how to manage themselves very well through email. They have always performed a good service to their clients offering coupons and always keeping up to date on what i son the market.
D) Explain the elements of developing a social media marketing strategy and describe what social media platforms the organizations are using and how they are engaging with their target audience.
Forever 21: Facebook, twitter, YouTube, pinterest, instagram
Victoria’s Secret: Facebook, twitter, YouTube, pinterest, instagram
BHD Leon: Facebook, twitter, YouTube, pinterest, instagram
All of these companies are providing their support, offers and coupons also through this media. Customer are able to be up to date because of this engaging they have to the community, providing the best of all in the given areas.
E) In addition, for each example make sure to identify their target market; objective of the campaigns, and evaluate the design and execution of the online ads, email messages and social media presence.
-Determine your video content (and for whom)
This will define your path through the way on your video helping with the content you will make, who you are making this content for, what should people expect to take from this video as well
-Outline the video topics and types you’ll create
When creating a video is not only about you or who you are is knowing who you are targeting to but also what implementations you want to achieve with it, also aware of who is going to watch it.
Under this content we also have what are you going to do with your video and what kind of video should you record in order to achieve what are you looking for. For example:
Responsible for Content
This could be very delicate depending on your budget or what you are trying to aim. However, you should have someone that takes care of all the requirements needed to create a video such as scenography, scripts, concepts and so on.Effectiveness
Promotions nowadays are one of the biggest ways to become successful. In order to be known and recognize you need to spread your voice and get notice. There is nothing wrong using certain medias in order to get some popularity among people. The key in this is to build a relationship with your viewers and showing them what you have. Some of the actions that may be taken in order to achieve this are:
-Email list content
In this case is where you are going to to publish your material in order for it to become public. As we said before it is really important to know what public you are aiming for in order to know where you are going to publish it. Even though YouTube is always a good idea you may also want to create your own blog or page so people can actually see your develop and any other interaction you may have with the interested people. Like a said since YouTube can be a good source, but they still only care about people entering their website and managing for the best toward them.
Perseveration and Innovation
This two will lead you to success in any ambit. This is because with perseveration you will keep going on further and giving your best at all times no matter what. When achieving this level of perseveration success is granted most of the time. With innovation you will keep your viewers intrigued with what new things you will come up next and never get bored of what you are portraying to them, that will also drag the attention of them at all times.
THE VALUE OF USING VIDEO
The value of using video is that you can create a story that many of us can be identify. This most o f the times create a connection between the customer and the company providing the service, goods or any other thing available in the market. Although over the years this kind of marketing are only going to increase, because it work hand in hand to technology which, is in the era we are living now. New forms may come in the way but there is nothing more powerful than actually watching a 30 second video in which they create a story with plenty of feelings where you can feel identify and moved.
NIKE’S FIND YOUR GREATNESS CAMPAIGN
As we have said since the beginning creating a story is much more valuable than actually talking and bragging about your brand. In this video we can perceived how Nike create an emotional connection with their customer and their brand in order to form a bond between them. Creating a story through out an ad is the best way to connect with people is what makes us human touching our deepest level in order to find our motivation and establishing a connection. With this video they try to achieve motivation for a lot of people to do things they were scared to do or never had the courage to do it, but with this campaign they gave confidence to the spectator to achieve something new.