Final Project Presentation

Here we introduce to you a brief comparison of a national and international banking companies.







  • Business Goals: work to be an efficient and profitable provider of financial, personal and business services, in the local and international market. Fulfill their social function, guaranteeing the satisfaction of their customers, employees, and shareholders, supported by the development of their human capital and modern technology, in accordance with the highest ethical and legal principles.
  • Campaign Objectives: Be the predominant group of financial services for the Dominican Republic , with profitable growth , which will satisfy the needs of personal , business and corporate customers , through our human capital, technological capacity , reputation and brand awareness of our wide our customer base and supply channels to serve .
  • Service offer: Checking and Savings Accounts, Retirement Accounts, Mortgages, Credit Cards, Alternative Investments, Financial Management, Safe Deposit, Various types of consumer loans
  • Target Market: People with financial needs from 18 years and above.

Screen Shot 2015-08-08 at 17.22.24

  • Acquire service Motivations:
    • Safe place for your money
    • Internet Banking
    • Offers provider
    • Rewards given
    • Lower rates in the market
    • General words to find your service
    • Credit cards
    • Loans
    • Bank account
    • Debit card
    • Safe deposit
    • Payment orders
    • Money transfer
    • Internet banking
    • Vehicle loan
    • Mortgage loan
  • Campaigns:
    • BHD BANK

online advertisements, email and social media marketing campaigns


A) Describe the major customer acquisition techniques and describe how these organizations carry out campaigns with this objective. If they don’t execute these types of campaigns, then provide suggestions on how they could do this.

-Email promotions: helps improve the business relationship with the customer and it is very important for any online business success and any marketing strategy.

-Online advertising: are paid ads that publishers post on their websites to make them published your service or content, also attracts more traffic to your site but sometimes it can become really expensive.

-Search engine marketing: its purpose is to promote websites that according to your searching engine it would increase their visibility in your search result page

-Social marketing media: is the procedure of picking up site activity or consideration through online networking destinations

-Affiliated programs: Program that includes two or more companies that work in conjunction to give a certain level of advantage to one another

-Portal deals: an extraordinary approach to getting your best advertising materials into deals’ hands.

-Viral marketing (Word-of-mouth): A type of marketing that is done voluntarily by the clients of the advertising company.

-Offline advertising and promotion: this was implemented to mass media that implemented commercial messages to big audiences.

-Events and public relations: is the act of dealing with the spread of information of a product, service, etc. between an individual or an association and customers.

f21logoForever 21

This company is one of the biggest clothing stores in the U.S, this company has most of the techniques mention before, they have made a major advance through marketing and you can find them in almost every social media.They are keeping up with their clients and always offering new stuff through emails, also providing events and promotion for their customers.

Victoria’s Secret

This company has a made an impact in women’s daily live and their approach to the public has been great in the past few years. This company has offered most of the techniques stated before and they are always in touch with their clients, sending coupons or online discount in order for people to purchased and make customer feel part of their Brand as well.

Bank BHD Leon

Many banks have followed their lead; this company is a very good example of how marketing has to be done in an effective way in our country. This bank was the first of many to implement a credit card for the needs of women and they keep adding new things to their promotional market. I believe that they have implemented all the techniques above very effectively.

B) Describe the services of an ad serving company and explain their method of targeting ads. For the Dominican company, would you suggest that they advertise online using an ad serving company, pay per click ads, or instead advertise on Facebook or another social media platform? Explain your recommendations. For the other two companies, investigate what type of online advertising and/or search engine marketing campaigns they have.

-The services of an ad serving company is an important activity of third-party marketing services firms that match an advertiser’s need for targeted ad placement with a Publisher need for revenue-generating ad son its site.

-Method of targeting ads:

  • Data driven demographics: as its name implies, targets ads to people based on demographic information such as their gender, age range, income, ethnicity, etc.
  • Behavioral: ads are served up based on the interests of the website visitor.
  • Contextualcm 3: is a type of focused on promoting for promotions showing up on sites or other media, for example, something showed in mobile browsers.
  • Channel: is a method for characterizing diverse material segments of a site and applying a different arrangement of conveyance limits for every channel
  • Geographic: target an ad to specific visitors based on their location – including country, city, postal code, and other locale information.
  • Re-targeting: is intended for users who have already visited an online store and not buy anything, and encourages them to return through targeted advertising on the pages you visit later.

Bank BHD Leon:

Actually this company amaze me with their marketing provide to the public, this is because they have applied all the marketing features to their company there is not even one resource I could think of which they don’t have. One of the things that I think they should implement more is the ad, which I believe I haven’t seen much of them.

Forever 21:

-Social Media: Facebook, twitter, YouTube, Pinterest, Instagram

-Internet marketing: Google ad words (Exchange old for new), search engine marketing (Google, yahoo, bing)

-Mobile marketing: app development

Victoria’s Secret:logo-Victoria_s_Secret

-Social Media: Facebook, twitter, YouTube, Pinterest, Instagram

-Mobile marketing: app development

-Offline marketing: TV and radio ads

C) Describe the steps involved in developing an email campaign and explain how each organization is performing these activities.

Profile and segment list: the customer database should have data, the volume of which grows over time that allows a descriptive profile or segmentation analysis that produces typical demographic or lifestyle segments.

Establish a communication Schedule: the case of sending emails makes it tempting to send an email whenever the firm feels like it.

Developed specific program objective: each mailing should have its own specified target segment and specific objectives.

Write compelling copy: email copy should be only as long as it’s necessary to convince the recipient to take the desired action.


Structure your email to be received and opened: in their effort to control spam, ISPS has setup filters in an attempt to remove the offenders.

Create links to further information: the website must be examined to ensure that it is ready to receive visitors from the email.

Make it easy to readers to take action: marketers need to specify what it is they want recipients to do after recipients click-through to the site.

Test and revise the email: important things to test include the preheader, subject line and the offer. A test can be mailed to only a selected segment of the target list.

Measure results: results will also include maintenance issues like bounce backs and unsubscribes. Detailed reporting is usually available with most email service providers.

Integrate learning into the next email program: most organizations today will find themselves doing another email campaign rather quickly.

Forever 21, Victoria’s Secret, and BHD Leon are companies that know how to manage themselves very well through email. They have always performed a good service to their clients offering coupons and always keeping up to date on what i son the market.

D) Explain the elements of developing a social media marketing strategy and describe what social media platforms the organizations are using and how they are engaging with their target audience.

  • Listen: there are tools to trace kit, the best known of which is undoubtedly Google alerts


  • Communicate: Communication is always understood in the context and experience of the receiver, no matter what was intended.
  • Engage: the marketer communication needs to be relevant and engaging, or it will not work for the strategy.
  • Collaborate: product reviews are one of the important ways in which marketers can encourage customer collaboration. It provides content that is not only important to shoppers but to which social media marketers must listen, paying attention to both positive and negative reviews.

Forever 21: Facebook, twitter, YouTube, pinterest, instagram

Victoria’s Secret: Facebook, twitter, YouTube, pinterest, instagram

BHD Leon: Facebook, twitter, YouTube, pinterest, instagram

All of these companies are providing their support, offers and coupons also through this media. Customer are able to be up to date because of this engaging they have to the community, providing the best of all in the given areas.

E) In addition, for each example make sure to identify their target market; objective of the campaigns, and evaluate the design and execution of the online ads, email messages and social media presence.

  • Forever 21:
  1. Target market: Their target market includes all ages, genders, and sizes—anyone who understands the importance of fast fashion, but still appreciates affordable luxury.
  1. Objective campaigns: Forever 21 objective campaign is to increase their sales by promoting fast fashion model, getting new fashion trends to stores as quickly as it possibly can, and then selling at a low price. Teens are increasingly spending less on apparel. This makes Forever 21’s low price point’s key to getting the customer’s attention,
  1. Design and execution of online ads: Forever 21 makes efficient advertising by having famous artists on their promotional selection of today’s fashions, it reflects that their always changing and always in style.
  1. Email messages: They send coupons and offers through email to its entire customer, in order to keep up their contact.
  1. Social Media presence: They have a strong presence in social medias such as Instagram, Twitter, Facebook, and pinterest. In which they promote their clothes.

customer 1

  • Victoria’s Secret:
    1. Target market: Customers that are sexy, confident, and have a desire for sensual fashion; Targets middle class women; Ages 20-40; does NOT specifically target Young women; it also targets men shopping for girlfriend, wife, etc.
  1. Objective campaigns: To establish Victoria’s Secret as a top retailer of premium women lingerie
  1. Design and execution of online ads: in the design of an online ad, VS tries to promote their Brand by carefully selecting models they believe female customers will relate to.
  1. Email messages: their email message represent their essence by providing their customer with coupons and discount every now and then in order to be up to date with their customers.
  1. Social Media presence: Facebook, twitter, YouTube, pinterest, instagram, LinkedIn, Google+
  • BHD Leon:
  1. Target market: People 18 years or older searching for a bank to save their money.
  1. Objective campaigns: to be the best Dominican performing financial institution recognized by their closed relationship with its customers and to have the best people in the market.
  1. Design and execution of online ads: They are publishing many ads through instagram, television, radio, and banners. Recently theybhdleon started an advertisement on supporting all of the Dominican mothers, in mother’s day.
  1. Email messages: their email messages have gone far beyond the keep their clients informed of everything that is happening in the economy, besides every time their clients uses their credit card they informed them through an email as well.
  1. Social Media presence: Instagram, Facebook, twitter, YouTube



video logo

-Determine your video content (and for whom)

This will define your path through the way on your video helping with the content you will make, who you are making this content for, what should people expect to take from this video as well

-Outline the video topics and types you’ll create

When creating a video is not only about you or who you are is knowing who you are targeting to but also what implementations you want to achieve with it, also aware of who is going to watch it.

Under this content we also have what are you going to do with your video and what kind of video should you record in order to achieve what are you looking for. For example:

  • Recorded webinars
  • Helpful how-to videosbarchart
  • Thought leadership interviews
  • Product explainers and detailed demos
  • Support-topic walkthroughs
  • Company culture videos
  • Customer testimonials
  • Documentary-like case studies, and more

Responsible for Content

This could be very delicate depending on your budget or what you are trying to aim. However, you should have someone that takes care of all the requirements needed to create a video such as scenography, scripts, concepts and so communication strategy model copyEffectiveness

  • Creativity
  • Simplicity
  • Experience
  • Clearness
  • Promote action
  • Easy way to find you
  • Build a story


Promotions nowadays are one of the biggest ways to become successful. In order to be known and recognize you need to spread your voice and get notice. There is nothing wrong using certain medias in order to get some popularity among people. The key in this is to build a relationship with your viewers and showing them what you have. Some of the actions that may be taken in order to achieve this are:

-Guest blogging

-Email list content

-Social media



Content Publishing

In this case is where you are going to to publish your material in order for it to become public. As we said before it is really important to know what public you are aiming for in order to know where you are going to publish it. Even though YouTube is always a good idea you may also want to create your own blog or page so people can actually see your develop and any other interaction you may have with the interested people. Like a said since YouTube can be a good source, but they still only care about people entering their website and managing for the best toward them.Right-Way-to-Go-Digital

Perseveration and Innovation

This two will lead you to success in any ambit. This is because with perseveration you will keep going on further and giving your best at all times no matter what. When achieving this level of perseveration success is granted most of the time. With innovation you will keep your viewers intrigued with what new things you will come up next and never get bored of what you are portraying to them, that will also drag the attention of them at all times.


The value of using video is that you can create a story that many of us can be identify. This most o f the times create a connection between the customer and the company providing the service, goods or any other thing available in the market. Although over the years this kind of marketing are only going to increase, because it work hand in hand to technology which, is in the era we are living now. New forms may come in the way but there is nothing more powerful than actually watching a 30 second video in which they create a story with plenty of feelings where you can feel identify and moved.


As we have said since the beginning creating a story is much more valuable than actually talking and bragging about your brand. In this video we can perceived how Nike create an emotional connection with their customer and their brand in order to form a bond between them. Creating a story through out an ad is the best way to connect with people is what makes us human touching our deepest level in order to find our motivation and establishing a connection. With this video they try to achieve motivation for a lot of people to do things they were scared to do or never had the courage to do it, but with this campaign they gave confidence to the spectator to achieve something new.

Nike: Find Your Greatness 



 amazon logo 


Amazon is an American e-commerce company dedicated to selling products online. They started by selling books and today has become one of the largest Internet companies with all kinds of products on their lists. It is the largest retailer in the United States and one of the most popular websites, preferred shopping destination. Amazon also owns Alexa,, and IMDB.


It all started in 1994 when Jeff Bezos (founder and CEO of Amazon), who still lived in New York, read an article about the imminent spread of e-commerce market, and drafted a list of twenty products that could be sold through a website and chose among the five most promising: CD, software, hardware, video cassettes and books. The election, initially, fell precisely in the latter. In the same year, Bezos quit his post as vice president in DE Shaw New York and moved to the east coast of the United States. Precisely in Bellevue, Washington. There he established the headquarters of (former name of the company) in the garage of his prime

However, it needed a name for a bigger impact. A name that was exotic and mysterious at the same time, but that might be common and familiar to people, in addition, to conveying a feeling of power. And above all a name that started with A due to web searches by alphabetical order lists. Therefore, Jeff Bezos began to look in the dictionary all the words beginning with A to find one that would change his life, literally. It was love at first sight. The word found was Amazon as it included all the features mentioned above. In fact it was a word known by most people, and at the same exotic and powerful time (the name of the longest river in the world), and most important of all, beginning with A. The first website opened on July 16, 1995, immediately began an exponential growth of the company and its online presence. After 30 days out’s network without media promotion, was selling books in 50 states and in 45 countries. In 1996, the site had more than 2,000 visitors a day. A year later she had multiplied by 25. In December 1999, Time magazine named Jeff Bezos Person of the Year and hailed as “the king of e-commerce.”

After all Amazon creates its empire way different form any other company. Amazon didn’t build an empire by creating new software or a technological gadget. Instead it started by selling books online and now they have taken the whole market to their selves. they personalize your shopping experience, which cause your searching easier. Also have the ability to add reviews to the products given by customer that already have bought the item they are now selling from clothing to even groceries.



In March 1999, Amazon introduced Auctions, auction service to compete with the market leader at the time, eBay. The project failed and shortly later, in September, Bezos and company introduced a service that itself would change the operation of Amazon forever: shops, which over the months ended becoming Amazon Marketplace. Officially launched in November 2000, Marketplace allows anyone to sell products taking advantamazon dronage of Amazon’s infrastructure. Current users can sell second-hand products and manufacturers, and stores can sell their products in Amazon. The Seattle Company handles logistics and delivery of products and, in turn, keeps a percentage of each sale. We can thus affirm that the three market areas are covered: Business-to-consumer (B2C), business-to-business (B2B) and consumer-to-business (C2B).


Amazon began selling its first books in 1995 and, over a decade later, decided to make the leap to electronic books with the Kindle. Launched in November 2007, it allows users to buy and read books that Amazon distributes through its store. Books that are protected with DRM and, therefore, cannot be used in competing products (iPad, Barnes & Noble, Sony readers), if not through the Kindle apps for these devices. This expansion to the world of hardware and electronic books has continued over the years. The best way to understand the current Amazon is like a platform of platforms. The first layer of e-Commerce that was created in the late 90s, bringing to light many businesses that are at different stages of growth. Books, consumer products, sale of audiovisual content, Amazon Web Services (AWS), etc. the extension of the company becomes an almost monopolistic empire billed 61,000 million in 2012 a figure that has steadily increased in recent times. Starting with books Amazon has spread its tentacles into other areas of business ranging from selling all kinds of products to the cloud services (AWS).amazon center

Amazon Web Services
Officially presented in 2002, Amazon Web Services have become over the years one of the main weapons of the company. In a world in which cloud services are becoming more relevant, Amazon has made available to consumers and businesses a range of services that enable from host files or web pages to keep afloat infrastructure startups and technology companies.


Since 1997, the company has preserved the customer as a differentiator. Over competitors, say, Amazon plans to offer customer service above others. One aspect that Jeff Bezos recalled in the letter sent to shareholders each year:
“We pay attention to competitors and draw inspiration from them, but the fact that we act with the customer always ahead, is an element that defines our culture” This customer care has led Amazon to the top and become a giant that few can copy and, above all, to control. Besides customer relation, there is content creation; Amazon has in its portfolio a subscription service for loyal users. This is Prime and allows an exchange of 14.95 euros a year; receive orders in two or three days. One way to build customer loyalty in markets amazon interntlike the US is complemented by Prime Instant Video, a service of audiovisual content to the letter it resembles Netflix and offers a wide range of movies and TV shows at no additional cost. Distribution of content creation: As in the case of Kindle devices, offering such services serves to Amazon to attract and retain more customers.

Marketing Channels

Amazon does not expose much about its marketing approach, but there seems to be a focus on online marketing channels. They contact customers through websites mainly, such as with Associates program, supported search, portal advertising, email advertising campaigns, and other initiatives. These other initiatives may include open-air and TV advertising. They also emphasize the importance of customer loyalty cartoon

Explain how and why online advertising and promotion is effective:

Today it is really important to keep in handy the principles of e-marketing combine with the opportunities, possibilities and advantages that the Internet has to offer to us nowadays. Right now the online commerce is the best way you can achieve success for your business, because the internet is connecting people no matter gender, age, location or even language the evolution of it is bigger than that. To draw attention of possible or new customers they need to make their visit pleasant to the site by providing a different experience to the visitors making their navigation simpler and efficient, and furthermore adding different communication and interaction with the client. An advantage of online marketing is having no virtually limits. Online is efficient because you can take all the resources that you need. Creating a good online strategy can arouse a great interest in the public, and thus generating a greater presence on the company.




Assignment #2

Wal-Mart Value-Chain Analysis

“Value chain analysis allows the firms to understand the parts of its operations that create value and those that do not. Understanding these issues is important because the firm earns above-average returns only when the value it creates is greater than the costs incurred to create the value”

“Value chain analysis allows the firms to understand the parts of its operations that create value and those that do not. Understanding these issues is important because the firm earns above-average returns only when the value it creates is greater than the costs incurred to create the value”

Primary activities

Inbound logistics

Wal-Mart has their own warehouses to store the goods. They bought in volume at attractive prices. They are buying branded products. 80% of purchases were shipped from its own 27 distribution centers. They applied the technique known as “cross-platform” to transfer goods directly from vehicle to vehicle entrance to the store. Each store received an average of five truckloads full or partial week. They created an EDI (electronic data interchange) system for 90% of its suppliers. They issued electronic invoices. They urged the exchange of information with suppliers.


-Wal-Mart uses handheld units scan bar code to mark up the price of goods.

-Wal-Mart is covering 80,000 square feet of space, with new units of about 100,000 square feet; it took about 120 days to open. Construction costs were nearly $ 20 per square foot.

Outbound logistics.

-Distribution network began with a truck bringing the goods to a distribution center.

-The goods replenishment process originated at the point of sale information transmitted via satellite. Its distribution network is comprised of two steps: concentrate and distribute. Its fleet of freight transportation is composed of more than 2,000 trucks. Stores could choose one of four options for the frequency and scheduling of shipments. They selected night deliveries.

Marketing and Sales.

The credits were scarce. His slogan was: everyday low prices. They made very few promotions. They were given to all its customers a satisfaction guarantee policy. They made a campaign called: Buy American. Sam’s clubs used the commercialization of high volume and low cost of operation. Sam’s Club offering a limited number of products at wholesale prices on a cellar unadorned style building. Super centers offered limited package sizes and to keep costs low marks. They implanted a super flexible schedule. Most shops were open from 9 am to 9 pm six days a week and from 12.30 pm to 5.30 pm on Sundays. The supermarkets were open 24 hours. They had a high level of customer service “people greeter”. Own brands, such as carbonated drinks (colas) were introduced to toast, called SAM’S CHOICE AMERICAN they were cheaper than other similar products.


The grounds had not luxuries. 70% of its stores were leased the rest were typical.

When a customer came an associate welcomed him and gave him a cart to the goods.

walmar marketSales were self-service. The majority of sales is made in cash but could pay by card. Members of Sam’s club membership paid $ 25 a year.

Supercenters had 30 cash registers. Offering a policy of “satisfaction guaranteed” could be returned merchandise to any store without any question was asked.

Support activities

InfrastructureThe management team consisting of executives between 40 and 50 years old; managers and supervisors had earnings in their salaries, incentive compensation based on earnings from the shops. Managers could earn $ 100,000 a year. Glass President and CEO spoke to all employees via satellite from the company since it was impossible to visit all the stores in the year. 15 regional vice presidents spent about 200 days a year visiting stores. They are administering a group of 11-15 district managers, who in turn were to count each of 8-12 stores. Sam’s club in inventories remained low, resulting in a high rate of inventory turnover.

The inventory was financed by accounts payable. It was thought that the fact that Wal-Mart does not operate in regional offices it saved the company about 2% of sales each year.

Human Resource Management.

A Wal-Mart supercenter had about 450 partners and personally. Wal-Mart associates employed 528,000 full or part time. Ideas and information is shared. Management seminars offered at the distribution centers. All new partners received training. A culture of respect for the employee was begun, considered “associated”

His associates were motivated by more responsibilities and recognition unlike their counterparts in other retail chains. The company was not unionized, which evidenced that there was no labor discomfort. 30% of its staff worked part-time. They had an open door policy with partners.

Technology development.

They installed a satellite system that allowed collect and analyze sales data daily. Electronic scanning code standardization of products at the point of sale, it was installed in all branches in 1988. The associated units were using manual barcode scanning to mark the price of commodities. These scanners, which used radio frequency technology, communicated with the computerized inventory of the store to ensure the exact price and improve efficiency.


When orders were extracted inventory, a computer system based on light signals (“pick to light”) associated guided to the correct location.

In 1993, Wal-Mart expanded its distribution network to serve its growing number of stores, opening distribution centers of the same size (one million square feet) in Wisconsin, Pennsylvania, Arizona and Utah.

Business Models- A3

 business model 2 

Business to Costumers (B2B)

Brokerage Model


Operation Stream: provides Internet escrow services for many companies in E-commerce, international trade, online auctions, and online shopping, such as eBay, GoDaddy and AutoTrader.

Revenue Streams: Vehicle Escrow, Domain and Website Escrow, Domain Name Holding Escrow, General Merchandise Escrow, Milestone Escrow, Broker Escrow, Trade Transaction Protection:

Advertising Model


Operation Stream: is an American multinational mass media corporation based in New York City which develops, grows, and invests in brands and web sites.[4] The company’s business spans digital distribution of content, products, and services, which it offers to consumers, publishers, and advertisers.

Revenue Streams: AOL’s products and services are in the following areas: Content, Advertising, Local, Membership and AOL Ventures.

Infomediary Model

Cool savings

Operating Income: free resource for valuable coupons, discounts and special offers from your favorite brands and stores.

Revenue Streams: provides a comprehensive set of e-marketing services used by

online and offline advertisers to build one-to-one customer model 1

Merchant Model


Operation Stream: an American multinational clothing and accessories retailer.

Revenue Streams: store, online cannel

Manufacture Model


Operation Stream: is an American multinational technology company headquartered in Santa Clara, California. Intel is one of the world’s largest and highest valued semiconductor chip makers, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers.

Revenue Streams: Bluetooth chipsets, flash memory, microprocessors, motherboard chipsets, network interface cards, mobile phones, solid state drives, central processing units

Affiliate Model


My Points

Operation Stream: provides its members with My Points rewards points for a variety of advertising and ecommerce related activities, including making purchases from hundreds of participating retailers and service providers. members can then redeem their rewards points for products and services from a broad list of participating companies including retailers, theaters, restaurants, airlines and hotels, among others.

Revenue Streams: Discounts, percentage

Community Model

Red hat

Operation Stream: an American multinational software company providing open-source software products to the enterprise community.

Revenue Streams: storage, operating system platforms, middleware, applications, management products, and support, training, and consulting services.

Subscription Model


Operation Stream: is a seller and producer of spoken audio entertainment, information, and educational programming on the Internet.

Revenue Streams: sells digital audiobooks, radio and TV programs, and audio versions of magazines and newspapers.

Utility Model



Operation Stream: is an instant messaging and Voice over IP (VoIP) app for smartphones developed by Viber Media. In addition to instant messaging, users can exchange images, video and audio media messages.

Revenue Streams: Sticker Store

Business to Business (B2B)

Brokerage Model


Operation description:

Is a B2B Cloud company that provides the platform of choice for enterprises who need to securely share, integrate and present trusted information to critical people and things across their extended network of business partners and customers.

Revenue stream:

They make revenue from subscriptions.

Covisint customers have deployed their B2B Cloud Platform to connect to over 212,000 of their business partners and customers – transacting in excess of $1 trillion per year. This allows more than 25 million users to access the trusted information and mission–critical applications provided by their customers

Advertising model


Operation description:

Is a web and mobile application company, which operates an eponymous photo sharing website.

Revenue stream:

Taking a broad view, Interest makes money by Internet monetization, generally it’s advertisers, e-commerce partners, users, and other B2B partners.

Infomediary Model


Consumer reports online

Operation description:

A series of reports on various products and services utilized by consumers. The reports seek to provide consumers with a detailed analysis of the pros and cons of a particular product or service.

Revenue stream:

Consumer Reports generates revenue from digital subscriptions than from print — a feat that must make it the envy of the print world struggling to make that transition. Even more amazingly, Consumer Reports has enjoyed success on the Web without losing print subscribers — those have held steady since 2001 at around four million.

Merchant Model

Toy R usbusiness model 3

Operation description:

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands.

Revenue streams:

It generates revenues from selling products for newborns and children up to four years of age, including baby gear, infant care products, apparels, commodities, furniture, bedding, and room décors; boys and girls toys, such as action figures, dolls and doll accessories, role play toys, and vehicles; and video game software, systems and accessories, tablet computers, electronics, and other related products. Its products also comprise educational electronics and developmental toys consisting of its Imaginary products in the United States.

Manufacture Model

F- secure

Operation description:

F-Secure is an anti-virus, cloud content and computer security company based in Finland. Offering services for businesses they are wanting to appeal to the IT professional and the small business director.

Revenue streams:

By selling their anti-virus software, the security software market is worth USD 21.4 billion (Gartner, March 2015). According to Gartner (January 2015), the consumer security software market is growing to be a USD 6.3 billion market by 2018 (USD 5.3 billion in 2014).

Affiliate Model

Simply business

Operation description:

Simply Business offers business insurance: They have made a wide range of guides for small businesses to help them learn about digital marketing from social media to Google Analytics.

Revenue streams:

Using technology to simplify the process of buying small business insurance, the company has achieved rapid growth from revenues of £4.2 million in 2006 to £22.9 million in 2012. The business now insures more than 225,000 small businesses across the UK.

Community Model

99 Designs

Operation description:

99designs is the world’s largest online graphic design marketplace. For more than seven years we’ve been connecting passionate designers with customers who need quality, affordable design services.

Revenue streams:

99designs currently makes 90 percent of its revenue through design competitions. That is, a paying client puts up a request for a design—say a logo for example—and designers submit their work, in hopes of winning the job and getting paid.

Subscription Model


Operation description: is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

Revenue streams:

Salesforce customer relationship management (CRM) product, which is composed of Sales Cloud, Service Cloud, Marketing Cloud,, Chatter and  Sales Cloud manages contact information and integrates social media and real-time customer collaboration through Chatter. Service Cloud includes a call center-like case tracking feature and a social networking plug-in for conversation and analytics. Marketing Cloud offers Radian6, a social media monitoring and marketing application., the company’s platform-as-a-service (PaaS) product, allows software developers to create add-on applications. offers Rypple, a social human resource (HR) performance management platform.

Utility Model


Operation description:

Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site name is a play on the words “I read it.”

Revenue streams:

It gets about 160 million unique visitors a month, made about $8.3 million in ad revenues.

  • Sources: